U of S Commerce Students Win CMA Gold and Silver Awards

Posted November 15, 2004


FOR IMMEDIATE RELEASE - November 15, 2004 2004-11-21-CO

U of S Commerce Students Win CMA Gold and Silver Awards

Eight University of Saskatchewan students and their faculty advisor were
honored on Friday, November 12, 2004 at the Canadian Marketing Association's
34th annual Awards Gala, the largest marketing awards event in the country
held in Toronto. The event attracted over 2,000 industry professionals from
across the country and honours the very best marketing talent in Canada and
the tremendous success they have had creating and executing campaigns that
deliver measurable results.

The CMA Excellence in Marketing - University Category, Gold award winners
are Seema Dattani, Kimberly Schlamp, Evan Olson, Stephen Garner and
Professor Ayten Archer. Silver award winners are Erin Foss, Nicole Boehm,
Tanis Black, Raeleen Meketiuk and Professor Ayten Archer. This year, there
were over 25 university undergraduate and MBA entries from across Canada.

"Our students' award-winning campaigns focused on creating differentiated
marketing strategies for a fictitious Western-Canadian charity. The
gold-medal campaign created an appealing prize structure with the Dream
Architect Lottery and promoted it with the 'Design Your Own Dream' concept,
which allowed ticket purchasers the opportunity to select prizes that met
their lifestyle needs," said Archer. "The strategy was developed after
extensive marketing research was conducted on consumer demographics,
purchasing and lifestyle profiles in a specified targeted geographic area."

"Both judges and industry professionals have commented on the fact that the
University of Saskatchewan has received five awards from the Association in
the past four years, which confirms that we are consistent in our business
teaching effectiveness," Archer added.

"This was an amazing experience. I will remember this day for the rest of my
life and want to thank the University of Saskatchewan for giving me this
opportunity," said student, Seema Dattani.

College of Commerce students and faculty were recognized by the CMA in
2003(Gold), 2001(Silver), and 2000(Merit).

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For more information, please contact:

Ayten Archer
College of Commerce
University of Saskatchewan
Tel: (306) 966-8424

Andra Thurton
Canadian Marketing Association
Tel: (403) 391-2362