U of S students competing in Singapore
Posted April 02, 1997
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FOR IMMEDIATE RELEASE
97-04-03-CO
U of S students competing in Singapore
Saskatoon SK, April 2, 1997 -- When Bruce Hoggard, a sessional
lecturer in the College of Commerce gave his MGT 340 class the
assignment of creating nine entries for the National Business Strategy
Competition in Singapore, the students didn?t expect to have a team
make it to the finals.
A total of 119 teams from around the world entered the prestigious
competition with four proceeding to the final round in Singapore on April
12. Team Sentosa, made up of Rich Bazille, Brian Boensch, Paula
Crone, Keith Timmerman, and Randal Penman is the only international
team remaining.
When asked what made this team so successful, Hoggard commented it
was a reflection of what the students brought to the class and what they'd
learned in the class. Each member of the team had the ability to accept
and fulfill a distinct role which allowed them to meet the challenge, he
said.
The challenge facing the nine U of S teams was to create a marketing
concept to better develop Singapore's tropical resort island of Sentosa, a
unique environment where private investments and SDC-owned
attractions co-exist. The key to the local team?s recommendation was an
emphasis on teamwork.
Though a simple concept, Hoggard feels that the student?s recognition of
a fundamental principle may be the key to their winning the competition.
That they?ve made it this far tells our students they can compete and
succeed anywhere in the world, he said.
For more information, please contact:
Bruce Hoggard
Hoggard & Associates
(306) 374-6747
(306) 221-9771 (cell)
E-mail: bhoggard@eagle.wbm.ca
